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Post by account_disabled on Oct 21, 2023 11:54:17 GMT
Modern brands that want to influence the consumer's decision-making process will have to invest in website personalization and reach them on a highly individualized level. What is website personalization? Personalization was once just a tactic, commonly associated with combining CRM (Customer Relationship Management) data with ESP (Emotional Selling Proposition) to personalize content after a customer's name. Today, it is a full-fledged field of marketing, including channel management, strategies and a well-described implementation process. Marketers are less and less interested. Meeting the needs of the "average user" with simple segmentation. Instead, they prefer to actively respond to unique customer needs to increase the effectiveness of their marketing communications and phone number list market share. Key benefits of website personalization Today's consumers place great importance on a personalized approach and are more likely to choose companies that personalize their experiences. Users are diverse, and each of them has their own interests, desires and motivations. Therefore, providing a non-personalized website experience, or even one created for a specific audience, is not the most effective way to generate actions and conversions.Typical challenges in the website personalization process Personalization is not an easy process - among others because, contrary to appearances, it is quite a complicated field. Virtually all elements can be personalized, just like in the game of chess, where there are over 1,327 openings and variants in the game.
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