Post by habibkhan31 on May 2, 2024 6:25:40 GMT
What is lead nurturing and how can it help you increase conversions The goal of every commercial activity has always been to acquire new customers. In recent years, then, the importance of increasing awareness and knowledge of the brand has emerged, also and above all towards leads, i.e. contacts who have not yet converted. The strategies that can be put into practice, especially thanks to digital communication tools, are many and varied, but one in particular involves "feeding" customers. What does this mean exactly? To understand this we must get to know one of the most profitable marketing techniques: we are talking about Lead Nurturing . Let's see specifically what it is, how it works and how to put it into practice. What is Lead Nurturing? Lead nurturing literally means "feeding" contacts. In fact, we are referring to the set of strategic actions that have the objective of acquiring new potential customers. It is an inbound marketing technique that creates engagement through continuous dialogue with a lead who has not converted, but also a simple user or customer.
In fact, even what has been acquired should not be abandoned, but Estonia Phone Number List constantly updated and stimulated. In practice, the company that uses this technique undertakes to build a relationship with the potential buyer, making him clearly perceive that it is able to satisfy his need adequately. On the other hand, a contact who enters the conversion funnel is not always ready to purchase, therefore he must be guided and continuously stimulated to ensure that, in the end, he converts. How you do it? Placing the user and not commercial interests at the center of the strategy, through content, videos, posts, emails, SMS, images and so on. Every action must be aimed at bringing a benefit to the user and not at corporate propaganda. What tools should you use to do Lead Nurturing? To create engagement , the Lead Nurturing strategy makes use of very different communication tools, ranging from e-mail marketing to social marketing. Today, in fact, it is possible to get in touch and establish a relationship directly, so as to nourish the user's interest at any moment of their buyer's journey.
Here are the most important Lead Nurturing tools: Social media. In this case the social network becomes a tool not for promotion, but for entertainment. Through these channels, in fact, it is much easier to establish a "human" relationship of trust and esteem with the user who recognizes the good faith of the company from the moment it stops publishing only and exclusively promotional content, instead giving importance to the public through fun, interesting and useful content. Email : there are two different types, marketing emails and commercial emails . Welcome emails are very important , but also newsletters that allow you to communicate with those who have shown interest in your product/service and build customer loyalty , thanks to their purely informative nature. Above all, lead nurturing newsletters are focused on those who receive them and not on " here's my product, buy my product, discover the promotion of the month ", but aim to create a stable and lasting relationship with the lead. Lead Nurturing: Examples of emails that facilitate conversion As we have seen, once you have acquired new contacts interested in your products/services, these must be managed in the best possible way to ensure that they also become customers thanks to lead nurturing.
In fact, even what has been acquired should not be abandoned, but Estonia Phone Number List constantly updated and stimulated. In practice, the company that uses this technique undertakes to build a relationship with the potential buyer, making him clearly perceive that it is able to satisfy his need adequately. On the other hand, a contact who enters the conversion funnel is not always ready to purchase, therefore he must be guided and continuously stimulated to ensure that, in the end, he converts. How you do it? Placing the user and not commercial interests at the center of the strategy, through content, videos, posts, emails, SMS, images and so on. Every action must be aimed at bringing a benefit to the user and not at corporate propaganda. What tools should you use to do Lead Nurturing? To create engagement , the Lead Nurturing strategy makes use of very different communication tools, ranging from e-mail marketing to social marketing. Today, in fact, it is possible to get in touch and establish a relationship directly, so as to nourish the user's interest at any moment of their buyer's journey.
Here are the most important Lead Nurturing tools: Social media. In this case the social network becomes a tool not for promotion, but for entertainment. Through these channels, in fact, it is much easier to establish a "human" relationship of trust and esteem with the user who recognizes the good faith of the company from the moment it stops publishing only and exclusively promotional content, instead giving importance to the public through fun, interesting and useful content. Email : there are two different types, marketing emails and commercial emails . Welcome emails are very important , but also newsletters that allow you to communicate with those who have shown interest in your product/service and build customer loyalty , thanks to their purely informative nature. Above all, lead nurturing newsletters are focused on those who receive them and not on " here's my product, buy my product, discover the promotion of the month ", but aim to create a stable and lasting relationship with the lead. Lead Nurturing: Examples of emails that facilitate conversion As we have seen, once you have acquired new contacts interested in your products/services, these must be managed in the best possible way to ensure that they also become customers thanks to lead nurturing.