Post by account_disabled on Mar 5, 2024 8:05:55 GMT
The Golden Circle by Simon Sinek Sinek's book is a true demonstration of his model developed over years of work and study with companies in the sector. The golden circle is not the classic theory that we read in textbooks during our university studies. This model actually provides a new point of view to explain the immense success of the most famous brands . Everything revolves around one word: “ Why? “. The Why of a Brand is its purpose, the cause, the belief that drives the company to operate in a certain way and in a specific context. Companies like Apple , Google and Ferrero are the prime example of this model. They started from a strong and clear motivation , which allowed them to add value to each of their actions and products.
People who shared these values and principles could only become customers and supporters of their ideas . The Golden Circle by Simon Sinek The Golden Circle model When is a customer loyal? Most companies believe that success is achieved through a unique and innovative product . They spend months or maybe years testing new design solutions and adding various features to their products, with the hope Belgium Phone Number of being their customers' first choice . In this process, however, brands forget to explain to customers why that product is different from all the others and why they think it can improve their lives. In these cases, a clientele is created that is only attentive to the quality/price ratio and inevitably has little loyalty. As soon as the product is unable to maintain those characteristics that distinguish it from all the others, the customer will replace it with another more convenient one on the market.
Sinek, in this part of his book, underlines the importance of loyalty especially in times of crisis. In fact, it is precisely when a company makes a mistake that it understands whether its customers are simple customers or true supporters. A loyal customer will understand the mistake and help the Brand get back on its feet while a simple opportunist will move on as if nothing had happened. How to launch a new product on the market? Sinek not only tries to inspire us but also tries to provide us with a more realistic and accurate view of the market. It borrows the theory initially formulated by Rogers and subsequently extended and transformed into law by Geoffrey Moore on the diffusion of innovation in Marketing. According to these authors, the population was divided into 5 segments along a bell curve:
People who shared these values and principles could only become customers and supporters of their ideas . The Golden Circle by Simon Sinek The Golden Circle model When is a customer loyal? Most companies believe that success is achieved through a unique and innovative product . They spend months or maybe years testing new design solutions and adding various features to their products, with the hope Belgium Phone Number of being their customers' first choice . In this process, however, brands forget to explain to customers why that product is different from all the others and why they think it can improve their lives. In these cases, a clientele is created that is only attentive to the quality/price ratio and inevitably has little loyalty. As soon as the product is unable to maintain those characteristics that distinguish it from all the others, the customer will replace it with another more convenient one on the market.
Sinek, in this part of his book, underlines the importance of loyalty especially in times of crisis. In fact, it is precisely when a company makes a mistake that it understands whether its customers are simple customers or true supporters. A loyal customer will understand the mistake and help the Brand get back on its feet while a simple opportunist will move on as if nothing had happened. How to launch a new product on the market? Sinek not only tries to inspire us but also tries to provide us with a more realistic and accurate view of the market. It borrows the theory initially formulated by Rogers and subsequently extended and transformed into law by Geoffrey Moore on the diffusion of innovation in Marketing. According to these authors, the population was divided into 5 segments along a bell curve:
