Post by sakibkhan51 on Feb 28, 2024 8:13:12 GMT
Storytelling is an effective method of communication precisely because it is based on a habit deeply rooted in human beings . Telling stories is the best way to transfer knowledge and experience, persuade and involve people. In fact, its purpose is to communicate messages to listeners, through a process of identification. People participate in history by making it their own. Today defined with the term " science of narration ", storytelling however differs from simple narration, because it is not limited to a simple chronology of events ( cronistoria ), but has the aim of leading users to identify with each other , perceiving the story as own. In doing so, the message breaks through every barrier because it becomes the viewer's personal narrative. This is how storytelling becomes a real experience . On the other hand, as Kindra Hall says: “A story told at the right time and impeccably is able to drag a person into a space that goes beyond simple interest, where one doesn't just pay attention. And in a state of complete attraction ”. Below are two images that show how our brain reacts to data (blue brain) and stories (green brain).
And above all it shows which areas are activated in both cases. art of storytelling - how the brain reacts to data art of storytelling - how the brain reacts to stories “ The Art of Storytelling” by Kindra Hall Returning to Kindra Hall's book, the writer prefers a conversational approach with the reader, but this is not to the detriment of the scientific rigor of the text. The latter, in fact, cites not only the most recent storytelling studies, but also the most iconic Morocco Phone Number advertising campaigns of recent years. Of the latter, the author analyzes the techniques and mechanisms behind their success. Everything is seasoned with the author's personal "stories", the focal point of the book. They demonstrate that authenticity and coherence are the foundations from which to tell any success story. Designed and written so that the techniques contained in it could be easily put into practice in business, the book focuses on a few but essential concepts, keywords of the art of storytelling .
First of all, the author tells us about the four fundamental elements that a story, any successful story, must contain: Identifiable characters, Authentic emotions, Significant moments and Specific details . In the first case, these are characters with whom it is easy to find a connection . Authentic emotions are the emotions felt by characters in the story or in any case related to the context in which it takes place. It is precisely through these that the listener feels empathy . Furthermore, to be compelling, a story should encompass a specific moment in time and space . Ultimately, the finer the details, the better. The art of storytelling to create lasting bridges over time Of course, for every company there will always be obstacles to face. It is important, however, to consider those obstacles not as a curse but as a gap . The most common gap is precisely that between company and customer. To build a strong enough bridge you need to master three fundamental elements: attention, influence and transformation .
And above all it shows which areas are activated in both cases. art of storytelling - how the brain reacts to data art of storytelling - how the brain reacts to stories “ The Art of Storytelling” by Kindra Hall Returning to Kindra Hall's book, the writer prefers a conversational approach with the reader, but this is not to the detriment of the scientific rigor of the text. The latter, in fact, cites not only the most recent storytelling studies, but also the most iconic Morocco Phone Number advertising campaigns of recent years. Of the latter, the author analyzes the techniques and mechanisms behind their success. Everything is seasoned with the author's personal "stories", the focal point of the book. They demonstrate that authenticity and coherence are the foundations from which to tell any success story. Designed and written so that the techniques contained in it could be easily put into practice in business, the book focuses on a few but essential concepts, keywords of the art of storytelling .
First of all, the author tells us about the four fundamental elements that a story, any successful story, must contain: Identifiable characters, Authentic emotions, Significant moments and Specific details . In the first case, these are characters with whom it is easy to find a connection . Authentic emotions are the emotions felt by characters in the story or in any case related to the context in which it takes place. It is precisely through these that the listener feels empathy . Furthermore, to be compelling, a story should encompass a specific moment in time and space . Ultimately, the finer the details, the better. The art of storytelling to create lasting bridges over time Of course, for every company there will always be obstacles to face. It is important, however, to consider those obstacles not as a curse but as a gap . The most common gap is precisely that between company and customer. To build a strong enough bridge you need to master three fundamental elements: attention, influence and transformation .