Post by sakibkhan49 on Feb 25, 2024 8:43:30 GMT
A few days before the start of the 74th edition of the Sanremo Festival , the event that makes Italians' hearts beat is already at the center of media attention. “Another year together” , “Just looking at you still makes me emotional” , “Years pass but I like to surprise you” , are some of the declarations of love taken from the first spots of the Festival featuring Amadeus , the artistic director of the Festival, which immediately makes us understand the passionate and "nostalgic" tone of voice that characterizes the entire Sanremo 2024 campaign, up until today. From profile X of @raiuno Sanremo is loved: the numbers of success If now " Because Sanremo is Sanremo " is a mantra that echoes in everyone's ears, this year the claim that resonates from the first commercials is "
Sanremo si ama ", a nice play on words, pronounced by Ama(deus). And it's true: Sanremo is loved and the numbers speak for themselves. Last year the Festival final captured the attention of 13 million viewers , with a 65% share and an average of 11 million viewers in the 15-34 age group ( Rainews source ) Not surprisingly, the event has earned the nickname “ Holy Week ” among fans! The iconic nature of the event is now well known. And Chinese UK Phone Number List each edition gives us iconic moments – where is Bugo? – which are taken and taken up by the media and spectators who make them the basis of content that often becomes ultra-viral. And sometimes, as users, we wait for nothing more than an emblematic moment to generate this vortex of meta-content that revolves around the Festival . Why does this happen?
There is a component of FOMO – fear of missing out – which contributes to the success of Sanremo. The more we talk about it, the more the fear of feeling excluded from the conversation grows , from the trending topic of the week. “ Oh God did you hear Chiara Ferragni's speech? ” “ yes, incredible ” – but no, I hadn't heard it but I said yes because everyone talks about it – It's a week of monopolization of communication . You can't dodge, but you can get knocked over. The importance of cross-media: social media, influencer marketing and gamification Cross-media is the key to Sanremo's success in recent years. Let's think about it. On 18 January 2023 Sanremo crossed the doors of TikTok by opening the profile , inaugurated directly by Amadeus. This made it possible to easily share bite-sized content on a trendy platform, populated by a GenZ audience, increasingly expanding the audience traditionally linked to television
Sanremo si ama ", a nice play on words, pronounced by Ama(deus). And it's true: Sanremo is loved and the numbers speak for themselves. Last year the Festival final captured the attention of 13 million viewers , with a 65% share and an average of 11 million viewers in the 15-34 age group ( Rainews source ) Not surprisingly, the event has earned the nickname “ Holy Week ” among fans! The iconic nature of the event is now well known. And Chinese UK Phone Number List each edition gives us iconic moments – where is Bugo? – which are taken and taken up by the media and spectators who make them the basis of content that often becomes ultra-viral. And sometimes, as users, we wait for nothing more than an emblematic moment to generate this vortex of meta-content that revolves around the Festival . Why does this happen?
There is a component of FOMO – fear of missing out – which contributes to the success of Sanremo. The more we talk about it, the more the fear of feeling excluded from the conversation grows , from the trending topic of the week. “ Oh God did you hear Chiara Ferragni's speech? ” “ yes, incredible ” – but no, I hadn't heard it but I said yes because everyone talks about it – It's a week of monopolization of communication . You can't dodge, but you can get knocked over. The importance of cross-media: social media, influencer marketing and gamification Cross-media is the key to Sanremo's success in recent years. Let's think about it. On 18 January 2023 Sanremo crossed the doors of TikTok by opening the profile , inaugurated directly by Amadeus. This made it possible to easily share bite-sized content on a trendy platform, populated by a GenZ audience, increasingly expanding the audience traditionally linked to television