Post by sakibkhan48 on Feb 24, 2024 8:05:26 GMT
A crucial example of a franchise that uses transmedia storytelling to its advantage is Marvel Entertainment . Also known as House of Ideas , it is one of the most recognized brands in the world. Thanks to his acumen, Marvel has become a billion-dollar company. It has, in fact, reinvented itself by planning a corporate strategy developed in a plot composed of 4 phases. A very extensive marketing campaign was launched to create a brand identity that would appeal to both children and adults. From "nerds" to older generations, including historic comic book fans (starting from 1939, the year the Marvel Comics division was founded ). In this way, the company was able to create a real universe , the Marvel Cinematic Universe ( MCU ). Within it, each character feels extremely “ real ”: they have strengths, weaknesses, abilities and so on. All without forgetting the uniqueness that distinguishes each of them.
Besides superheroes and superheroines, the main difference between Europe Cell Phone Number List the real world and the MCU is more advanced technology and the existence of other civilizations . The MCU's Earth is just one constituent of the so-called Nine Realms , a concept borrowed from Norse mythology. In addition to it, there are, in fact, many planets and galaxies populated by other races and species. Among them: the Kree, the Xandarians, the Dark Elves, the Jotun and the Zehoberei, just to name a few. MCU… Before phase 1, however, Marvel was not in good shape at all. “ The golden age ” of comics was over, and iconic brands like Spiderman and the X-Men had been sold to other production companies like Sony and Paramount . In summary, it looked like things were about to go completely south. Yet, for around $4 billion, Disney bought Marvel in 2009 and this represented a great rebirth for the brand. Since that moment, Marvel has created an uninterrupted transmedia storytelling, developed by films, TV series, games and merchandising.
Even attractions in Disney-branded amusement parks and cruises. In particular, it was 2008's Iron Man that relaunched the universe, which has grown steadily ever since. transmedia storytelling We know well that the image above will be difficult to interpret even for the most passionate, but its function is simply to give you an idea of the enormous scope of the phenomenon. The films within the MCU are the flagship and are thus divided into four phases based on the release date. The first phase includes films ranging from Iron Man (2008) to The Avengers (2012). Includes: The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), Captain America – The First Avenger (2011).
Besides superheroes and superheroines, the main difference between Europe Cell Phone Number List the real world and the MCU is more advanced technology and the existence of other civilizations . The MCU's Earth is just one constituent of the so-called Nine Realms , a concept borrowed from Norse mythology. In addition to it, there are, in fact, many planets and galaxies populated by other races and species. Among them: the Kree, the Xandarians, the Dark Elves, the Jotun and the Zehoberei, just to name a few. MCU… Before phase 1, however, Marvel was not in good shape at all. “ The golden age ” of comics was over, and iconic brands like Spiderman and the X-Men had been sold to other production companies like Sony and Paramount . In summary, it looked like things were about to go completely south. Yet, for around $4 billion, Disney bought Marvel in 2009 and this represented a great rebirth for the brand. Since that moment, Marvel has created an uninterrupted transmedia storytelling, developed by films, TV series, games and merchandising.
Even attractions in Disney-branded amusement parks and cruises. In particular, it was 2008's Iron Man that relaunched the universe, which has grown steadily ever since. transmedia storytelling We know well that the image above will be difficult to interpret even for the most passionate, but its function is simply to give you an idea of the enormous scope of the phenomenon. The films within the MCU are the flagship and are thus divided into four phases based on the release date. The first phase includes films ranging from Iron Man (2008) to The Avengers (2012). Includes: The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), Captain America – The First Avenger (2011).