Post by sakibkhan47 on Feb 22, 2024 8:40:55 GMT
[W+(Dd)] x TQ / M x Na No, we are not on a mathematics blog, but it is only the formula that started Blue Monday, the so-called saddest day of the year, which unleashes the creativity of brand every year, every third Monday of January! What is Blue Monday and how was it born? In 2004, a psychologist at Cardiff University named Cliff Arnall developed a formula that indicates that on the third Monday in January, most people feel sad. Let's look at it together: W = weather / weather D = debt / debt d = monthly salary T = time since Christmas Q = time since failing New Year's resolutions M = low motivational levels / low motivation Na = feeling like you need to do something / feeling of having to act So a mix of post-Christmas sadness, cold, dark nights and broken good intentions means that all the sadness of potential buyers is concentrated on this day, at least according to the formula above.
So why not cheer up these consumers ? Maybe by making Croatia WhatsApp Number hem spend more and at the same time feel more loyal to a certain brand ? That's exactly what Arnall did in 2004 when Sky Travel, a now-bankrupt holiday company, asked him for a "scientific formula" to find out when people are most likely to book a holiday . The starting assumption was precisely that the sadder you feel, the more inclined you are to book a flight. From that moment on, effectively as a publicity stunt with no scientific basis, the third Monday in January was officially nicknamed “Blue Monday”. And every year companies don't miss the opportunity to unleash creative marketing campaigns , in a month in which the magic of Christmas quickly fades and the sadness of January is felt. So, how does Blue Monday fit into brand marketing? There are different ways businesses use Blue Monday.
There is no shortage of puns (especially with colour) and irony , identifying the interests of consumer users to offer them what they are looking for, like a journey to fight sadness! The most used strategy is to spread good humor by tearing a smile and subverting the idea of sadness linked to this day. Let's see it in concrete terms, with some examples of campaigns from past years. Three UK (2016) A Real Time Marketing that brings a laugh, literally, through a tweet that gives a reason to smile Three 2016, Blue Monday - Twitter Three 2016, Blue Monday – Twitter Skipper (2021) In the same way, Skipper also tries to get a laugh by overturning the concept of sadness with irony Skipper 2021, Blue Monday - Instagram Skipper 2021, Blue Monday – Instagram Time (2022) Tempo also makes fun of the very concept of sadness linked to Monday and the month of January, a notoriously tiring combination.
So why not cheer up these consumers ? Maybe by making Croatia WhatsApp Number hem spend more and at the same time feel more loyal to a certain brand ? That's exactly what Arnall did in 2004 when Sky Travel, a now-bankrupt holiday company, asked him for a "scientific formula" to find out when people are most likely to book a holiday . The starting assumption was precisely that the sadder you feel, the more inclined you are to book a flight. From that moment on, effectively as a publicity stunt with no scientific basis, the third Monday in January was officially nicknamed “Blue Monday”. And every year companies don't miss the opportunity to unleash creative marketing campaigns , in a month in which the magic of Christmas quickly fades and the sadness of January is felt. So, how does Blue Monday fit into brand marketing? There are different ways businesses use Blue Monday.
There is no shortage of puns (especially with colour) and irony , identifying the interests of consumer users to offer them what they are looking for, like a journey to fight sadness! The most used strategy is to spread good humor by tearing a smile and subverting the idea of sadness linked to this day. Let's see it in concrete terms, with some examples of campaigns from past years. Three UK (2016) A Real Time Marketing that brings a laugh, literally, through a tweet that gives a reason to smile Three 2016, Blue Monday - Twitter Three 2016, Blue Monday – Twitter Skipper (2021) In the same way, Skipper also tries to get a laugh by overturning the concept of sadness with irony Skipper 2021, Blue Monday - Instagram Skipper 2021, Blue Monday – Instagram Time (2022) Tempo also makes fun of the very concept of sadness linked to Monday and the month of January, a notoriously tiring combination.