Post by jferdousy427 on Feb 20, 2024 4:41:03 GMT
Design Call-to-Action Buttons This case study illustrates perfectly how much of an impact the design of your CTA buttons can have on your conversion rate. If you’ve designed buttons to make them fit into the design with no thought to how “clickable” they are, you are in all likelihood leaving money on the table. Lesson 1: There is no “ultimate button” that works every time Buttons come in all sizes, shapes, and colors, and there really is no one-size-fits-all solution that works every time. People like to say stuff like “You should never use red because it’s a stop color.” or “Green buttons are best!” While such generalizations are convenient, they rarely mirror reality. What actually works will.
In the test I showed you before, green did better than blue. But that doesn’t mean that green is Brazil Phone Number always best. I’ve seen plenty of tests where blue or red buttons have done way better than green buttons. It’s all about standing out The main optimization principle is that the button has to stand out from the rest of the page, so it’s easy for prospects to find the button once they’ve decided to take the next step. If your landing page is mostly green, a green button is probably not going to do very well, because it will be very difficult to separate the CTA from the rest of the page. The best way to find out what works on your landing page is to test different versions in the real world on your potential customers.
A million colors to choose from where should I start? My best advice is to use common sense and contrasting colors when you design your landing page buttons. The good old “squint test” is always helpful. Put together your page, take a few steps back, squint your eyes, and see if your button stands out. Awesome call-to-action buttons Buttons created Here’s an example from the real world In this case we were able to more than double CTR on a commercial real-estate site by doing a radical redesign of the main CTA button – going from a rather obscure brownish button to a much more flamboyant orange button.
In the test I showed you before, green did better than blue. But that doesn’t mean that green is Brazil Phone Number always best. I’ve seen plenty of tests where blue or red buttons have done way better than green buttons. It’s all about standing out The main optimization principle is that the button has to stand out from the rest of the page, so it’s easy for prospects to find the button once they’ve decided to take the next step. If your landing page is mostly green, a green button is probably not going to do very well, because it will be very difficult to separate the CTA from the rest of the page. The best way to find out what works on your landing page is to test different versions in the real world on your potential customers.
A million colors to choose from where should I start? My best advice is to use common sense and contrasting colors when you design your landing page buttons. The good old “squint test” is always helpful. Put together your page, take a few steps back, squint your eyes, and see if your button stands out. Awesome call-to-action buttons Buttons created Here’s an example from the real world In this case we were able to more than double CTR on a commercial real-estate site by doing a radical redesign of the main CTA button – going from a rather obscure brownish button to a much more flamboyant orange button.