Post by bayezidislam on Feb 15, 2024 6:09:30 GMT
The Sharing Revolution is Rising –Corporations Must Develop a Strategy. Traditional businesses (esp stagnant ones) must develop collaborative economy strategy –or risk disruption from new sharing startups. While this is only a look at one sector, hospitality and travel I look forward to exposing more of the data in this space, while hotels and cars were first to be disrupted, but if you’re in a traditional corporation, you must pay attention to the sharing revolution, which will impact all verticals. Altimeter is publishing an open research report on the Collaborative Economy on June 4th, 2013, focused on how corporations can be relevant with the sharing revolution. Below: Select tweets provided by NetBase that illustrate the preference for AirBnb over traditional hospitality and travel websites.
I’m continuing my research on business disruptions, with a Slovakia Email List honed in focus on the Collaborative Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy are using social technologies”. To find out, we conducted research by analyzing 30 of the features on well known collaborative economy startups to find out the differences and similarities. What did we find? These sharing websites are utilizing a great deal of social technologies, but instead of sharing ideas, they’re sharing products and services. In fact, nearly 3/4 had social profiles and over half already had Facebook Connect, we should expect those rates to only increase as it spurs adoption.
Like online social business communities hosted by Jive, Lithium, Bazaarvoice, Adobe, Mzinga, Telligent, GetSatisfaction or Uservoice, nearly 3/4 had reputation features to rate and rank experiences or other members. Screen Shot 2013-05-26 at 7.51.56 AM Above: See how AirBnb utilizes Facebook connect to find trusted reviews, and hosts who you may know and trust. Screen Shot 2013-05-26 at 8.09.31 AM Above: We tallied the social features and integration of the collaborative economy startups and found striking similarities Screen Shot 2013-05-26 at 7.56.57 AM Above: As social data spills over to sharing economy startups, these markets will only further intertwine. What role do corporations play if customers buy once then share with each other? This is exactly the question I plan to answer.
I’m continuing my research on business disruptions, with a Slovakia Email List honed in focus on the Collaborative Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy are using social technologies”. To find out, we conducted research by analyzing 30 of the features on well known collaborative economy startups to find out the differences and similarities. What did we find? These sharing websites are utilizing a great deal of social technologies, but instead of sharing ideas, they’re sharing products and services. In fact, nearly 3/4 had social profiles and over half already had Facebook Connect, we should expect those rates to only increase as it spurs adoption.
Like online social business communities hosted by Jive, Lithium, Bazaarvoice, Adobe, Mzinga, Telligent, GetSatisfaction or Uservoice, nearly 3/4 had reputation features to rate and rank experiences or other members. Screen Shot 2013-05-26 at 7.51.56 AM Above: See how AirBnb utilizes Facebook connect to find trusted reviews, and hosts who you may know and trust. Screen Shot 2013-05-26 at 8.09.31 AM Above: We tallied the social features and integration of the collaborative economy startups and found striking similarities Screen Shot 2013-05-26 at 7.56.57 AM Above: As social data spills over to sharing economy startups, these markets will only further intertwine. What role do corporations play if customers buy once then share with each other? This is exactly the question I plan to answer.