Post by account_disabled on Jan 22, 2024 3:25:56 GMT
So the transition to Google Analytics 4 from Google Analytics Universal took place. But by default, only generalized call data is transferred to this system from Ringostat. Which, you see, gives little information about the quality of leads. In this guide, Evgeniy Zastup, head of technical support and customer care department at Ringostat , will tell you how to step by step set up different goals for calls in Google Analytics 4. Reading time 9 minutes Why set up call goals? What is important to consider How to set up call goals Example of setting up a target for calls: unique calls Setting up an audience Creating a Conversion How to create goals for other call categories What after setting up goals in Google Analytics 4? If the settings described below seem complicated to you or you are unable to repeat them, Ringostat technical support will help you.
Not Fax Lists using our call tracking yet? It's time to start! Connect Ringostat and we will help you easily transfer your call analytics to Google Analytics 4. Why set up call goals? Setting up goals is necessary to clearly evaluate the conversion of traffic into calls. While on your site, the user generates events . Including making calls - directly by dialing a substitute phone number, or ordering a call through callback . By setting up conversions, you can understand what those events were. If a potential buyer calls, Google Analytics 4 will record this as an event. We at Ringostat always advise not to limit yourself to tracking the “All calls” event, but to set up goals for different categories of calls. Otherwise, you won't see a clear picture of whether your advertising is actually generating leads, and not just traffic and requests.
A simple example: let’s say four people called a company in an hour: Managers missed one call and the client went to a competitor; the second call was spam; the third call was a repeat one - from a buyer who had already placed an order and was now calling to clarify the delivery time; the fourth was indeed from a potential buyer. If you evaluate this situation using the general goal “All calls,” you can calculate that four leads called. But in fact there is only one. What is important to consider First of all, to create goals in Google Analytics 4, you need to configure the transfer of events from call tracking to this system. To do this, you need to connect the integration of Ringostat and this web analytics system. If you want to do this on your own, use step-by-step instructions . Or you can ask technical support about this while in your personal account, or in Telegram . All events in Google Analytics 4 can be checked in the “Configuration” - “Events” section.
Not Fax Lists using our call tracking yet? It's time to start! Connect Ringostat and we will help you easily transfer your call analytics to Google Analytics 4. Why set up call goals? Setting up goals is necessary to clearly evaluate the conversion of traffic into calls. While on your site, the user generates events . Including making calls - directly by dialing a substitute phone number, or ordering a call through callback . By setting up conversions, you can understand what those events were. If a potential buyer calls, Google Analytics 4 will record this as an event. We at Ringostat always advise not to limit yourself to tracking the “All calls” event, but to set up goals for different categories of calls. Otherwise, you won't see a clear picture of whether your advertising is actually generating leads, and not just traffic and requests.
A simple example: let’s say four people called a company in an hour: Managers missed one call and the client went to a competitor; the second call was spam; the third call was a repeat one - from a buyer who had already placed an order and was now calling to clarify the delivery time; the fourth was indeed from a potential buyer. If you evaluate this situation using the general goal “All calls,” you can calculate that four leads called. But in fact there is only one. What is important to consider First of all, to create goals in Google Analytics 4, you need to configure the transfer of events from call tracking to this system. To do this, you need to connect the integration of Ringostat and this web analytics system. If you want to do this on your own, use step-by-step instructions . Or you can ask technical support about this while in your personal account, or in Telegram . All events in Google Analytics 4 can be checked in the “Configuration” - “Events” section.
