Post by tonima5 on Jan 17, 2024 3:57:30 GMT
A Google Merchant Center feed is a file with detailed information about the products you want to promote through the Google Merchant service. Information about each item you add there is indicated using special tags. The file contains basic information about the product: titles; descriptions; prices; links; Images; additional attributes. Naturally, your feed is not shown to the end user. But he sees your products in search results with all the information he needs. A potential buyer can immediately see an image of the product, the name of the store and the price. He doesn't need to go to the website to get basic information. And if one of the products interests him, with one click he can go to it. Convenient for the buyer and no less convenient for business. How to properly load Google Shopping feeds We've sorted out the theory. Now let's get to the more difficult part - how to create a feed for Merchant Center. If you already have a generated file, you can download it in four ways: In the Merchant Center account navigation menu. Via SFTP. Scheduled. Via Cloud Storage. There is also an option to download using the Content API for Shopping, but this is recommended for advanced users only. More details about each method can be found inGMC certificate. Usually, there are no particular difficulties with downloading a file if it has already been prepared. But let's start from the fact that you don't have one and need to create a feed for Google Merchant from scratch. Rules for choosing a feed file format The product information file can be in the following formats: .gz; .txt; .xml; .zip; .bz2. In practice, either plain text format (TXT or CSV) or XML is mainly used. Both options have their advantages and disadvantages.
See for yourself! Text format You can create Email Marketing List a data feed for Google Merchant Center in Excel or Google Sheets. It will be convenient to edit it and view a group of products at once. However, in this case there is a higher risk of making mistakes. And creating it for a large number of products at once is too labor-intensive and time-consuming a task. Take a look at this example data feed for Google Merchant Center, opened in Notepad: Not too clear, right? You can open the file in Excel or Numbers (for macOS). In this case, the display will be correct, but still this format is not very convenient for work. That's why many people prefer XML. XML format Working with this format is in many ways similar to layout of HTML code. It is quite convenient to work with it in most text editors, be it VS Code, Notepad++ or the simplest Notepad. And the final file itself looks much more clear and structured: How to fill in all required feed fields Google feed should contain as much information as possible about your product. Therefore, we strongly recommend that you fill out all required fields without exception. Read more about them below! Product Title Enter the product name that most accurately describes it. It should be attractive and unique to attract the attention of potential buyers to the product. Product Description Describe the product in as much detail as possible, including its characteristics, advantages and features.
The text should be informative and easy to read. Google Product Category Select the category that most accurately describes the type and characteristics of the product. This will help improve your product's visibility in Google search results. Product Type For example, clothing, electronics, cosmetics, etc. Selecting a product type will help you more accurately identify the product and improve your search for it. Image Upload a high-quality image of the product that clearly shows its appearance. The photo size must meet the platform requirements. Price Specify the price of the product, which will be displayed to potential buyers. Make sure the price is current and the same as what is listed on your website. Brand Include your brand name, if you have one. This will help customers find the product more easily and compare it with other offers. Availability Please indicate product availability. For example, “in stock”, “to order”, “out of stock”. This will help customers understand when they can expect to receive the item. Condition For example, “new”, “used”, “refurbished”. This way, buyers will better understand what to expect from the product and whether there are any “nuances” in it. Additional feed fields: recommendations The fields listed above are required to be included in your Google Merchant Center feed. And technically they are quite enough. However, we still recommend using additional attributes to increase the effectiveness of your ads. At a minimum, they will add information content and can more encourage a potential buyer to move on to your offer.
See for yourself! Text format You can create Email Marketing List a data feed for Google Merchant Center in Excel or Google Sheets. It will be convenient to edit it and view a group of products at once. However, in this case there is a higher risk of making mistakes. And creating it for a large number of products at once is too labor-intensive and time-consuming a task. Take a look at this example data feed for Google Merchant Center, opened in Notepad: Not too clear, right? You can open the file in Excel or Numbers (for macOS). In this case, the display will be correct, but still this format is not very convenient for work. That's why many people prefer XML. XML format Working with this format is in many ways similar to layout of HTML code. It is quite convenient to work with it in most text editors, be it VS Code, Notepad++ or the simplest Notepad. And the final file itself looks much more clear and structured: How to fill in all required feed fields Google feed should contain as much information as possible about your product. Therefore, we strongly recommend that you fill out all required fields without exception. Read more about them below! Product Title Enter the product name that most accurately describes it. It should be attractive and unique to attract the attention of potential buyers to the product. Product Description Describe the product in as much detail as possible, including its characteristics, advantages and features.
The text should be informative and easy to read. Google Product Category Select the category that most accurately describes the type and characteristics of the product. This will help improve your product's visibility in Google search results. Product Type For example, clothing, electronics, cosmetics, etc. Selecting a product type will help you more accurately identify the product and improve your search for it. Image Upload a high-quality image of the product that clearly shows its appearance. The photo size must meet the platform requirements. Price Specify the price of the product, which will be displayed to potential buyers. Make sure the price is current and the same as what is listed on your website. Brand Include your brand name, if you have one. This will help customers find the product more easily and compare it with other offers. Availability Please indicate product availability. For example, “in stock”, “to order”, “out of stock”. This will help customers understand when they can expect to receive the item. Condition For example, “new”, “used”, “refurbished”. This way, buyers will better understand what to expect from the product and whether there are any “nuances” in it. Additional feed fields: recommendations The fields listed above are required to be included in your Google Merchant Center feed. And technically they are quite enough. However, we still recommend using additional attributes to increase the effectiveness of your ads. At a minimum, they will add information content and can more encourage a potential buyer to move on to your offer.