Post by account_disabled on Dec 24, 2023 3:55:43 GMT
What are their problems? What are their dissatisfactions? What are they looking for ? What do they want? How do they search? How do they get information? It is a real, powerful market study, without prism, bias or interpretation since we collect data on the intentions of potential consumers. When you know them and know what to talk to them about and how, it is much easier and much cheaper to reach them. The advantage of this approach is that we go beyond the prejudices linked to traditional market research. By definition, in a market study we focus on socio-demographic elements and we approach our study from a precise angle.
However, according to a Google study: by basing ourselves on socio-demographic data rather Email Data than on intentions we can miss more than 70% of our market: “ Marketers who rely only on demographics to reach consumers risk missing more than 70 % of potential shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful (Lisa Gevelber, Google's VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone). Why are we talking about smart data? This represents “smart” data.
We focus on the most relevant data for marketing campaigns. Big Data technology is an evolution of Business Intelligence. Rather than Big Data, I prefer to talk about data, “Big” is not of much use. What matters, what is important is the data. And above all (as far as I am concerned), market data, an essential, differentiating element that is still insufficiently exploited in web marketing. Online is not offline What we most often observe in digital marketing is a transposition of offline. Brands, agencies, consultants approach strategy and online presence as if it were a duplication of the offline market. We start from our customer or market knowledge IRL (In Real Life) and we consider that online it is the same.
However, according to a Google study: by basing ourselves on socio-demographic data rather Email Data than on intentions we can miss more than 70% of our market: “ Marketers who rely only on demographics to reach consumers risk missing more than 70 % of potential shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful (Lisa Gevelber, Google's VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone). Why are we talking about smart data? This represents “smart” data.
We focus on the most relevant data for marketing campaigns. Big Data technology is an evolution of Business Intelligence. Rather than Big Data, I prefer to talk about data, “Big” is not of much use. What matters, what is important is the data. And above all (as far as I am concerned), market data, an essential, differentiating element that is still insufficiently exploited in web marketing. Online is not offline What we most often observe in digital marketing is a transposition of offline. Brands, agencies, consultants approach strategy and online presence as if it were a duplication of the offline market. We start from our customer or market knowledge IRL (In Real Life) and we consider that online it is the same.