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Post by account_disabled on Dec 20, 2023 10:48:49 GMT
Brief is a popular term in the marketing industry, which can be translated from English as guidelines, terms of reference or summary . What is a marketing brief? In other words, it is a form in paper or electronic form (docx, pptx or pdf) that provides the framework and basis for marketing initiatives. You send such a document to the marketing agency by e-mail or present it directly at a meeting. Marketing briefs are especially important if you are just starting cooperation with a given entity (agency) or person (contractor). They allow specialists to get to know the project and the specifics of a Email Marketing List given company, and allow you, as an entrepreneur, to achieve your goals faster. We recommend reading: Marketing agency – what does it do and what can it do for you? What should a marketing brief contain? Regardless of what the brief is about, make sure it is as specific and detailed as possible . Remember that this is a document that you create with precision and care precisely to ensure that your cooperation with the agency is successful and effective. What should a marketing brief contain? Therefore, your task is not only to complete the document carefully and thoughtfully, but also to determine your own goals and resources. Below you will find information on what a good marketing brief should contain so that subsequent work is consistent with your business vision. Company description Perhaps such mentions are unnecessary for you and your company's employees, but believe that in a B2B relationship such information is an extremely important element of the brief. Try to precisely define the company's profile, list the most important products, goals and mission. You can also present a short history of the creation of your brand and the basic values that guide you in your everyday work. I
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