Post by account_disabled on Dec 19, 2023 8:31:15 GMT
Havaianas, the legendary Brazilian flip-flop brand founded in 1962, after having shattered all sales and margin records in 2020, reinforces its digital position to face new challenges with a new strategic partner: APACHE DIGITAL. APACHE will be the digital agency for Europe and will work together with the Havaianas team as an integrated unit to build the digital strategy that allows addressing in a strategic way throughout the customer life cycle. One of the priorities of the new digital partner will be the implementation of GMP's advertising stack to make a qualitative leap in acquisition, attribution and customer understanding capabilities. To achieve these objectives, APACHE will not only lead the digital strategy and its execution in paid media, but also in < a i=3>SEO, Data & Analytics and reputation.
The Data & Analytics will have a transversal function, specifically APACHE will integrate all data sources, both from Salesforce and GA360, into a marketing datamart in Google Cloud, and through these data engineering Phone Number List works it will create a «single customer view». In SEO, the dimension is international to promote the positioning of Havaianas in the different European markets where it operates and its adaptation to Core Web Vitals. According to Merel Werners, Marketing Director of Havaianas for EMEIA, with this agreement the company presses the accelerator to take advantage of the pull of online sales and also create digital competitive advantages with APACHE.
We have chosen APACHE for its experience and technology applied to the advertising environment and for its ability to build a customer path adapted to the new client that has emerged after the pandemic. Furthermore, through the technology they have developed we will be able to work with customers throughout their life cycle so that in addition to becoming customers, they recommend the brand and that this is the basis for profitable growth. Seedtag, a leading contextual advertising company in Europe and Latin America, announces that it has registered significant growth in 2020 following development and improvement of the capabilities of its Contextual Intelligence technology, based on three exclusive pillars. The company has recorded organic growth of 25% in the last year and has a further growth forecast of 50% for 2021. Seedtag has also established a new strategy to reinforce this momentum with the launch of a new brand image and with its intention to expand into new markets.
The Data & Analytics will have a transversal function, specifically APACHE will integrate all data sources, both from Salesforce and GA360, into a marketing datamart in Google Cloud, and through these data engineering Phone Number List works it will create a «single customer view». In SEO, the dimension is international to promote the positioning of Havaianas in the different European markets where it operates and its adaptation to Core Web Vitals. According to Merel Werners, Marketing Director of Havaianas for EMEIA, with this agreement the company presses the accelerator to take advantage of the pull of online sales and also create digital competitive advantages with APACHE.
We have chosen APACHE for its experience and technology applied to the advertising environment and for its ability to build a customer path adapted to the new client that has emerged after the pandemic. Furthermore, through the technology they have developed we will be able to work with customers throughout their life cycle so that in addition to becoming customers, they recommend the brand and that this is the basis for profitable growth. Seedtag, a leading contextual advertising company in Europe and Latin America, announces that it has registered significant growth in 2020 following development and improvement of the capabilities of its Contextual Intelligence technology, based on three exclusive pillars. The company has recorded organic growth of 25% in the last year and has a further growth forecast of 50% for 2021. Seedtag has also established a new strategy to reinforce this momentum with the launch of a new brand image and with its intention to expand into new markets.